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To choose the right keywords are the key to achieve success in search engines.
Please read our short tutorial how to choose your keywords »»

Which keywords are the right keywords for your web site?

Use focused and targeted keyword phrases that are common enough so the web searcher will use
them, but selective enough that they don't return millions of matches. Very specific keywords generate
highly qualified, targeted traffic that increases your sales. The first step in choosing the right keywords
is to make them very specific.

· use keyword phrases that consist of two to four words
· avoid very competitive keywords
· be specific
· only check the keywords that are important to you

For a successful online marketing campaign, you have to target the right keywords. The keywords you
use should be relevant for your web site and web surfers should be searching for your keywords. Most
people use a two to four word phrase in a search, so phrases are very effective.

Single words cannot be promoted effectively. For example, it is not likely that someone looking for
"free music download" is going to type just "music" into the search box.

Avoid the most popular keyword phrases because you'll be competing with millions of other pages for
a search engine's attention. It is unrealistic to think that a new web site could rank number one on a
popular phrase like "mp3".

More established companies who have been on the Internet for several
years will have the big advantage of a high link popularity.

Internet users who use four-word searches are more likely to purchase goods or services than those
using fewer words (source: Oneupweb Research).

If you need help with your keywords please don't hesitate to call us on 0845 226 8066
If you are ready with them please fill in the questionnaire »»